Move aside the Calla Lily, the biggest trend I have noticed in the Wedding Flower industry over the past few years is the idea to ‘re-purpose’ flowers. The conversation about ‘re-purposing’ flowers so often comes up because it does seem to be the best way to make savings on your Wedding Flowers: to make them work harder. When you ask for your wedding flowers to be re-purposed, you’re asking the Florist to use the same arrangement twice, sometimes three times. If we imagine yo